How We Began

Founded in 2020, ThisAppearance was born out of a desire for attorneys and law firms to have a dependable source for coverage. This is truly a service by attorneys for attorneys. After years of frustration with the limited service provided by established coverage providers, we envisioned a better way.

With a commitment to excellence and innovation, ThisAppearance has quickly become a trusted partner for attorneys seeking seamless, efficient, and reliable solutions.

What Sets Us Apart

Technology at the Forefront

Our commitment to leveraging technology sets ThisAppearance apart. From AI-driven tools that improve case management to streamlined processes that enhance productivity, we prioritize innovation to deliver results.

Unmatched Payment Terms

We believe in recognizing and supporting our providers. That’s why our payment terms are second to none, offering next-day payments for hearings—ensuring providers are compensated quickly and efficiently.

Nationwide Solutions

Whether you need coverage in a single jurisdiction or across the country, ThisAppearance is your trusted partner. Our technology and network ensure a smooth and reliable experience every time.

ThisAppearance at a glance

Founded
500
States
0
Attorneys
50
Cases Won
1000
Founded
500
States
0
Attorneys
50
Cases Won
1000

At ThisAppearance, our mission is to revolutionize legal coverage by delivering reliable, technology-driven solutions that empower attorneys and law firms nationwide. We aim to bridge the gaps in legal coverage through innovative tools and unparalleled service, setting a new standard for attorney-to-attorney collaboration.

Our long-term vision is to create the first fully integrated attorney-to-attorney platform and marketplace. While we began by addressing coverage gaps, our roadmap includes expanding into a comprehensive ecosystem where legal professionals can connect, collaborate, and access resources for every stage of their practice. By leveraging cutting-edge technology, we aim to redefine how attorneys work together, increasing productivity and efficiency while maintaining a focus on reliability and trust.

Our Values Shape How We Operate and serve

Innovation

We embrace technology and forward-thinking solutions to address the evolving needs of the legal industry. Our use of AI and other advanced tools enhances productivity and efficiency for attorneys nationwide.

Reliability

Our clients depend on us for coverage they can trust. We deliver on that trust by ensuring seamless, dependable service with every interaction.

Efficiency

Time is critical in the legal field. Our solutions streamline processes, enabling attorneys to focus on what matters most—their clients.

Our Story

Launched as Local Counsel Coverage

Providing tailored legal support to meet the specific needs of local clients and practices.

Oct

'20

Nov

'22

Rebranded as ThisAppearance

Evolving to better serve clients with a modernized approach and expanded offerings.

Added automated Attorney Email Blasts for available hearings

Streamlining communication to ensure timely and efficient notices of availability.

Jan

'23

May

'23

Launched Client Portal, giving attorneys more visibility and tools

Empowering attorneys with enhanced visibility and robust tools for seamless case management.

Launched Enhanced Client Portal with bidding and feedback system

Introducing bidding and feedback systems to foster collaboration and drive optimal results.

Feb

'25

... and there's even more to come!